• Strategies For Builders

• Sep 27, 2023
• |
• By Admin

6 Strategies For Builders & Developers To Handle Online Reviews

Introduction:
In today's digital age, your reputation as a business is everything. It's the first impression potential customers have of your company or business, and it can significantly impact your success. 87% of consumers won't consider a business with low ratings. Building a positive reputation online is paramount, especially for builders and developers.

In this blog post, we'll delve into the world of online reputation management, discussing the ethical considerations, trends, and most importantly, six effective strategies for builders and developers to build and handle online reviews.

What is online reputation management?

Online reputation management, often abbreviated as ORM, is the practice of monitoring, influencing, and controlling your online presence to shape a positive image of your business. It involves strategically addressing customer feedback and reviews to build and maintain a stellar online reputation.

Six Strategies Explained:

1. Encourage Happy Customers to Leave Reviews

Did you know? Online reviews are trusted more than personal recommendations by 85% of consumers.

Imagine a satisfied customer who is thrilled with the beautiful home you built for them. They're enthusiastic about your work, but they may not think to leave a review unless you ask them to. Here’s what you should consider doing

Offer incentives for honest reviews: You can consider offering a small discount or a gift card as a token of appreciation for their time and feedback.

Make the review process straightforward: Provide clear instructions on how to leave a review on popular platforms like Google, Yelp, or Houzz. Include links or QR codes to make it easy for customers.

Ensure reviews are left on relevant platforms: Focus on platforms that matter most to your industry and potential clients. For builders and developers, Google My Business and industry-specific platforms are often critical.

2. Respond Promptly and Professionally

Picture this: A client writes a glowing review about your work, praising your attention to detail. Another client expresses concerns about a minor issue they experienced during their project. Both of these reviews need your attention.

Acknowledge all reviews, positive and negative: Whether it's praise or constructive criticism, show that you're listening and appreciative of their feedback.

Address concerns with empathy and solutions: For negative reviews, empathize with the customer's experience and offer a solution or a plan to resolve the issue. This shows how dedicated you are to client satisfaction.

Show gratitude for positive feedback: Responding to positive reviews with a simple "Thank you" can go a long way in strengthening your customer relationships

3. Showcase Your Best Work

Imagine you're shopping for a new car. You'd want to see pictures and features of the vehicle, right? The same applies to your building and development projects.

Create an impressive online portfolio: Build a visually appealing portfolio on your website showcasing your best projects. Potential customers can be drawn in by captivating photos and thorough information.

Highlight success stories and before-and-after photos: Share stories of challenging projects you successfully completed. Before-and-after photos can demonstrate your expertise and transformational abilities.

Use visuals to engage potential clients: Visual content, such as videos and infographics, can provide a deeper understanding of your work and the processes involved.

4. Leverage Social Media

Social media is like the modern-day word-of-mouth. It's where people share their experiences, ask for recommendations, and connect with businesses.

Share positive reviews on your social platforms: When customers leave positive reviews, share them on your social media accounts. It amplifies their praise and showcases your happy clients.

Engage with your audience regularly: Consistently post updates, project highlights, and engage with your followers by responding to comments and messages.

Use social media to address customer queries and concerns: If a potential client asks a question on social media, respond promptly and professionally. It shows your commitment to transparency and communication.

5. Monitor Your Online Presence

Just like you inspect a building for any structural issues, you should regularly inspect your online presence for any reputation concerns.

Use reputation management tools to track mentions: There are various online tools that can help you monitor mentions of your business online. Google Alerts, for example, can notify you whenever your company name is mentioned.

Be vigilant for false or malicious reviews: Not all reviews are genuine. Keep an eye out for suspicious or fake reviews and report them to the platform for removal.

Address any issues swiftly and professionally: If a negative issue arises, address it promptly and professionally. Your response can mitigate the impact of the negative review.

6. Seek Professional Help

Building and maintaining a positive online reputation can be a complex task, and sometimes, it's best to bring in the experts.

Consider hiring an online reputation management service These professionals are well-versed in the intricacies of online reputation management. They can help with:

1. Enhanced Credibility

2. Increased Visibility

3. Better Customer Relationships

4. Stay Ahead of Trends

5. Ethical Reputation Management

6. Competitive Advantage

Conclusion

In today's competitive business landscape, building a better reputation online is not just an option; it's a necessity. Ethical online reputation management is the key to success. 84% of marketers believe that building trust will be the primary focus of future marketing.

So, dear real estate builders and developers, are you ready to take your online reputation to the next level? Contact Aurastha today to explore how our.ethical online reputation management services can help your business grow and prosper. Let's build your positive online reputation together, the right way.