• Seo

• Sep 14, 2023
• |
• By Admin

9 Powerful SEO Techniques to Boost Your Real Estate Business

Ever Wished to bring your properties to appear atop every search? Let's make it real with SEO Strategy!

What is SEO?

SEO stands for search engine optimization. When you want to know about something, you type on the Internet giving some words in the search bar, right? Seo can help your website show up closer to the top of those search results.

In today's competitive world, each one of us wants to be the winner but using smart SEO techniques, we will help your website become more popular and get more visitors. so yes it's great news for real estate businesses.

Did you know that, 90% of home buyers searched online during their home-buying process?

When people are looking for properties online, don't you think you must show up in front of them digitally? This is going to attract potential buyers who are actively searching for properties.

So are you excited to unlock the strategies of SEO to incorporate into your business? let's dive in:

1. Optimize for near-me searches

Optimizing for "near-me" searches is like having a GPS that directs potential customers straight to your real estate business. 28% of near me searches result in purchase!

Local SEO
Optimize for Local SEO to appear in "near-me" searches. Add location-specific keywords to your website content, titles, and meta descriptions.

Optimize Google My Business
GMB profile comes with accurate information about your business, including your address, phone number, and business hours. This way, when people search for real estate services nearby, your GMB listing pops up, showing them that you're just nearby!

Mobile-Friendly Website
Since most "near-me" searches happen on smartphones, having a mobile-friendly website is a must!

2. Backlinks

If there's a party going on where the popular people are going to be present, you will be more likely to land up here rather than attending A common gathering.

Well, that's how backlinks work for websites, especially for real estate businesses. When other reputable and well-known websites link back to your real estate website, it's like they're saying, "Hey, this website is pretty awesome and trustworthy!"

However, remember to focus on obtaining backlinks from expert real estate websites to maximize their impact and value.

3. SEO-optimized images:

Maximize the visibility of your property images with descriptive "alt tags." These tags provide search engines with an understanding of the image content.

For example, an alt tag for a luxurious apartment in Mumbai could be "Luxury Apartment in Mumbai - Spacious Living Room, Stunning View." By incorporating alt tags, your website becomes more discoverable to potential property seekers.

4. Long tail keywords:

If you're looking to buy a specific car, you won't just search by typing "cars" you give specifications like red coloured Kia under 12lakhs.

Similarly, if you use these kinds of specifications in your properties listings or details, you will be attracting a lot of potential buyers, who are exactly looking for the type of properties you own.

5. Website Audit

Ensure a seamless user experience on your website to captivate potential buyers. Just like a clear and uninterrupted picture showcases beautiful properties, a website free of broken links, slow-loading pages, and technical issues keeps visitors engaged, encouraging them to explore more about your offerings.

6. Quality content

Quality content refers to the accurate and engaging storytelling that makes your potential buyers experience the joy of being in amazing properties that you own for them. This content should provide valuable, helpful, true, interesting and clear information for your website visitors.

This will keep your reputation good and attract them with captivating content. This is gonna make your visitors refer your properties to other people. Refer to our content writing services curated for you!

7. Competitor Analysis

you will find a lot of rivals. but, to beat your competitors you first need to know what they are up to and what's working for them. right? That's exactly what competitor analysis does for your real estate business. It helps understand strengths, weaknesses and what's making them better than you.

By using all this information you get from your competitors you can build a new strategy against them and Rule the market.

8. Voice search optimization

A lot of people prefer this. instead of typing, people speak their questions and queries out loud to their devices and Google gives them a list of results.

To be a part of this, we need to optimize your real estate website for voice queries so that when someone asks for the properties in your area your website comes as an answer they receive.

9. Get regular reviews

If you are going for a vacation or buying something the first thing you prefer to give importance to is reviews. isn't it?

People always prefer and believe others' experiences before proceeding. So it's very important to get regular reviews for your real estate business to attract potential buyers in ample.

The search engine loves when it sees your real estate business has a lot of positive reviews & it will boost your website's credibility and ranking.

Now that you're aware of Seo's strategy that can boost your real estate business and achieve unparalleled growth. it's important to take action immediately. We, at aurastha are here to guide you every step of the way with our digital marketing services specially curated for the real estate business. Contact us right away to start your journey towards success with a tailored SEO strategy.