• Discover tools to measure your social media success

• Jan 20, 2024
• |
• By Admin

Discover tools to measure your social media success

As the digital landscape continues to evolve, social media has become an integral part of any successful marketing strategy. Whether you are a social media marketing agency , an internet marketing services agency, or a professional in the real estate industry, understanding the impact and effectiveness of your social media efforts is crucial.

Table of Contents:

1. Why Measuring Social Media Success Matters

2. Determining Audience Presence and Activeness

3. Tools for Analytics

4. Tools for Active Listening

5. Tools for Scheduling

6. Conclusion

1. Why Measuring Social Media Success Matters

Measuring social media success is important for businesses because it helps them understand what is working and what isn't. For example, let's say there is a toy store that posts pictures of their new toys on social media.

By measuring how many people like, comment, and share those posts, the toy store can see which toys are the most popular. This information helps them know what toys to order more of and what toys to maybe stop selling. By making these smart decisions, the toy store can grow and make more kids happy in the future.

2. Determining Audience Presence and Activeness

Before delving into the tools, let's first understand the questions you need to ask yourself to gauge your audience's presence and activeness on social media:

1. Who is your target audience, and which social media platforms do they use the most?

2. How frequently do your followers engage with your content and interact with your brand?

3. Are your social media efforts generating leads, conversions, or desired outcomes?

4. What is the sentiment surrounding your brand on social media platforms?

3. Tools for Analytics

a) Google Analytics:

Unique Feature: Provides comprehensive website and social media analytics in one platform.

Free and Paid Version: Free version offers robust analytics, while paid version unlocks advanced features like custom reports and data segmentation.

Best Suitable for: Both small and large-scale companies looking for in-depth social media insights.

b) Sprout Social:

Unique Feature: Offers detailed social media analytics, competitor analysis, and engagement reports.

Free and Paid Version: Paid version offers advanced reporting features and additional social media management capabilities.

Best Suitable for: Social media marketing agencies and companies seeking a comprehensive analytics solution.

c) Hootsuite:

Unique Feature: Provides a centralized dashboard to manage multiple social media accounts, schedule posts, and track performance.

Free and Paid Version: Free version allows limited social media profiles, while paid version unlocks advanced features and team collaboration tools.

Best Suitable for: Real estate professionals and small businesses aiming for efficient social media management.

4. Active Listening Tools:

a) Brandwatch:

Unique Feature: Offers real-time monitoring of social media conversations, sentiment analysis, and competitive intelligence.

Free and Paid Version: Paid version provides access to advanced features like historical data and customized dashboards.

Best Suitable for: Indian companies looking to monitor brand reputation and stay ahead of industry trends.

b) Mention:

Unique Feature: Monitors social media platforms, news sites, and forums to track brand mentions and engage with your audience.

Free and Paid Version: Free version offers limited alerts, while paid version provides real-time monitoring and sentiment analysis.

Best Suitable for: Internet marketing services agencies seeking proactive brand monitoring.

c) Talkwalker:

Unique Feature: Offers AI-powered social listening, sentiment analysis, and image recognition to uncover valuable insights.

Free and Paid Version: Free version provides limited data, while paid version unlocks advanced analytics and customizable reports.

Best Suitable for: Large-scale companies with a significant online presence and a need for advanced social listening capabilities.

5. Scheduling Tools:

a) Buffer:

Unique Feature: Enables easy scheduling of social media posts across multiple platforms and offers performance analytics.

Free and Paid Version: Free version allows limited scheduling, while paid version unlocks advanced features and team collaboration.

Best Suitable for: Small-scale businesses and real estate professionals looking for efficient content scheduling.

b) CoSchedule:

Unique Feature: Provides a comprehensive marketing calendar for scheduling social media posts, blog content, and email campaigns.

Free and Paid Version: Paid version offers advanced features like social media analytics and team workflow management.

Best Suitable for: Social media marketing agencies and companies with complex marketing campaigns.

c) Later:

Unique Feature: Specializes in visual content scheduling for platforms like Instagram, Pinterest, and Facebook.

Free and Paid Version: Free version offers limited scheduling options, while paid version unlocks advanced features and user-friendly analytics.

Best Suitable for: Indian companies focusing on visually-driven social media platforms.

Conclusion:

Measuring social media success is a vital aspect of any digital marketing strategy. By utilizing the right tools for analytics, active listening, and scheduling, you can gain valuable insights, monitor brand reputation, and optimize your social media efforts.

Whether you are a social media marketing agency, an internet marketing services agency , or a professional in the real estate industry, these tools will help any company's business stay ahead of the competition and achieve your marketing goals.