• Content Pillars : Building a Strong Foundation for Your Content Strategy

• Feb 22, 2024
• |
• By Admin

Content Pillars: Building a Strong Foundation for Your Content Strategy

In the ever-growing world of digital presence, content creation has become the king. However, building a house without a solid foundation is likely to crumble so is your content.

Just like a building needs support, your content also requires support. Without pillars, both tend to fall.

Content Pillars are an architectural base for your content strategy. These pillars uphold your brand’s online presence, providing an excellent framework for growth, success, and engagement.

Ever feel like your content is incomplete? I’m sure you’ve been there – cracked blog posts, videos, social media posts, and more. This is where Content Pillars become a game-changer. But what are these “pillars” I’m talking about? How can they give a boost to your content?

In this piece, we’re going deep into the world of Content Pillars, unleashing their potential, where every word is a building brick and every post, a paramount foundation.

Why Content Pillars Are Important For SEO

Content Pillars are essential for SEO. Since Google views your content and serves in front of people.

That of course doesn't mean you write to search engines. You write for humans but Google also wants to reward websites that do in-depth research and writing.

In creating content, keywords play a vital role. Let's say your content is a cake. Sprinkling keywords all over your content is a cherry. But yes keyword stuffing is a brutal crime if you are creating content.

If you place keywords naturally, there’s a high chance that your content can rank on Google search engines.

How To Create Content Pillars

So, now let's understand how to create Content Pillars.

Hunt your core topic

The charisma of creating content starts with your main ( primary ) keyword. Choosing the right keyword drives traffic naturally to your content. Also, this process can exceed your competitors.

Checking Metrics

There are “n” numbers of tools that can give you three things - search volume, competitiveness, and relevancy.

Tools like Ubbersuggest, Answer The Public, Ahrefs, and Semrush can help you. For example, if you are writing about the best shoes for walking. You can do a quick search on any of the tools.

By taking a deep look, you can understand what people are usually searching for. To add happiness, the search can give you subtopics

Understand Your Audience

As a content creator or writers, we tend to put our heart and soul into creating the best content for our audience. However, no matter how great our content is, if it's not helping the audience, it goes in vain. This is why it's important to understand our audience first.

Secondly, this includes hunting the topic they are most interested in. Understanding their pain points is a luxury. For example, if your audience is related to health and fitness. You are obliged to create content about healthy lifestyles, healthy recipes, or the latest health trends.

Thirdly, you have to check where your audience spends their most of time. If it's Instagram, you most probably create attractive reels, eye-catching posts or stories.

Newsletters are new to the content industry. Because if they subscribe to your newsletters, you’re directly making your space into their Gmail accounts. This requires you to make a strong email list.

Consistent Posting Schedule

As a creator, consistency plays an important role. It's a key to building more engagement day by day, inch by inch. Your audience can only rely on you if you’re consistent.

Also, consistency is beneficial for you. Not just for your audience. It helps you build momentum and let your creative ideas flow smoothly.

You will also be able to track your performance and adjustments.

Checking Your Competitors Websites

See, copy and paste don't take you anywhere. But before you start writing, it's recommended to peep into their content.

But you will ask why? Who knows perhaps they don't cover the crucial topic in their content or they forget to include the sub-topic.

And you know how to make it. Then it's a bingo for you. You are a content creator so that's why here brainstorming is your best friend.

Promotion Should Be Your Skill.

Creating Content Pillars and then taking a back seat? A big no. Promote your content in the market. Two ways that can let you win are social media and getting into their inboxes straight.

You know it doesn't matter if your content is getting old. You can always repurpose it for social media. Hooking your readers again and again drives you to the top of the game. Don't forget to give them engaging CTA.v

Conclusion

We all know creating content is not a box of chocolates. It takes enthusiasm and positivity. Through research and promotion, backlinks are your friends in solitude.

So, are you ready to bid goodbye to content chaos? Let's dive into the world of creating social media content with Aurastha Digitals.

Try it and enjoy a stress-free content creation.